The mission:
For the launch of its luxury Grand Tourer, carmaker Bentley wanted a digital application that simultaneously focused on innovative spirit and user-friendliness. An individual model configuration with the help of AR was requested - even before the product release.
The realization:
To make this possible, we developed the Bentley AR Visualiser app, which allows a 3D model of the car model to be integrated into the real environment. Afterwards, the color of the body as well as the interior can be adjusted and even a virtual test drive can be taken with just one click. If the virtual model is individual enough, customers can even initiate the purchase in the app.
The result:
With the exclusive Bentley AR Visualiser, customers and fans of the brand can bring their very own Flying Spur to life and explore it independently. The car comes to them - on their smartphones! The informative and above all innovative app also promotes the establishment of a digital, forward-looking purchasing process at Bentley.
