The mission
Our journey with Carl Zeiss started with the idea of digitalizing Sales and Marketing operations. Since the manufacturer’s portfolio mainly englobes heavy machinery, it is difficult to transport them for presentation at fairs. Also the technical inner workings of their physical machines normally remain intransparent for potential buyers that would like to have a closer look. To overcome these issues, the mission statement was to provide a smart and light visualizer solution that could provide a layered insight into heavy Zeiss machines.
The realization
Therefore, our developers created a native AR application that could place virtual 3D models in the physical space. Using AR technologies like X-Ray and Hot Spots, the user could not only have a look into the machines but also be interactively informed about the different parts and workings of the machines.
The result
Zeiss was now able to easily transport their machines to any fair in their trouser pockets and market their products on any occasion. Customers could not only admire their machines based on outputs, but also see what was happening during the processing. Informative hot spots supported marketers conveying all relevant Information and to overall impress customers through the AR "wow effect".
