The Mission:
For the launch of the new eCrafter from Volkswagen, the focus was on creating a digital tool that would showcase the innovative capabilities of the electric vehicle while ensuring ease of use for potential customers. The goal was to provide an interactive AR experience where users could explore and configure the vehicle before its release, with particular emphasis on different load volume configurations.
The Realization:
To achieve this, we developed an AR application that allows users to integrate a 3D model of the eCrafter into their real-world surroundings. Customers can interact with the vehicle by customizing its features, such as exterior design, load volume options, and technical specifications. The app offers various configurations to accommodate different load capacities, making it easier for businesses to tailor the vehicle to their specific needs. Users can even experience a virtual walkthrough or test drive, ensuring a complete exploration of the eCrafter’s capabilities with just a few taps.
The Result:
The eCrafter AR app offers customers and businesses a unique way to experience the electric vehicle on their smartphones. By interacting with the vehicle in their own environment, users can select the load volume that fits their requirements, bringing the eCrafter to life in a way that promotes a modern and forward-thinking approach to vehicle exploration and purchase. The app not only highlights the eCrafter’s innovative design and customizable options but also supports a future-ready, digital purchasing process.
