The Mission:
Discover Airlines sought to revolutionize the remote shopping experience by making it more interactive and accessible. Their goal was to create a solution that would allow customers to connect with products in a more tangible way, while avoiding the typical friction of traditional online shopping.
The Realization:
To achieve this, Discover Airlines teamed up with svarmony to develop the Virtual Try it On. Utilizing AR technology, this innovative tool allows customers to virtually try on products without the need to download an app. By simply scanning a QR code from an online product, users can access the feature directly in their browser. The camera is used to place the item in real time, giving customers the chance to see how the product fits.
The Result:
This browser-based AR solution not only redefines how consumers interact with products, but also drives additional sales by removing barriers to access. Passengers can now explore and purchase items effortlessly during their flight, leading to increased revenue opportunities for Discover Airlines. By providing a more realistic, interactive shopping experience—without the hassle of downloading an app—the Virtual Try it On app is transforming online retail, creating new possibilities for customer engagement wherever they are.
