The mission:
As MAN's new CitE Concept Truck was to be exhibited for the first time at the IAA 2018, MAN wanted an idea on how to present the novelty to the entire public - not just a small number of selected visitors.
The realization:
This wish literally cried out for the possibilities of Augmented Reality. So, we developed an AR Visualizer app that allows a 3D model of the CitE to be placed wherever and whenever desired. It inspires with a selection of interactive features, clearly focuses on the aesthetics and functionality of the vehicle's exterior and interior, and leaves no questions about it unanswered.
The result:
Whether close to the truck or miles away from it, the MAN CitE AR app brings the unique concept truck directly to customers' smartphones. Every visitor to the IAA and outside the spectacular event thus got the chance to experience the CitE up close. By this, MAN got a virtual customer experience that combines marketing and customer journey in a diversified way.
