The mission:
Vehicle manufacturer MAN approached us with the brief to develop an AR experience that uses their fictional brand ambassador 'Ben' to showcase and explain the new TGX 2020 truck and all its details in line with the accompanying brochure.
The realization:
To make this happen, we developed a webAR app that can be accessed via the browser without downloading an app. If you now scan the QR code on the brochure, the AR avatar 'Ben' appears and slips into the role of a virtual guide who vividly explains the special features and interior of the truck. The brochure thus comes to life and becomes an interactive highlight.
The result:
The MAN TGX webAR app brings together the best of the AR world: Avatars, web-based Augmented Reality and an interactive tutorial. As part of the print brochure, the webAR app virtually supplements the information printed in it and transforms it into an exciting and educational experience with maximum practical value.
