The mission:
Put an end to the long search! In line with this motto, the electronics retail chain MediaMarkt wanted a digital solution for its most modern store in the form of an Augmented Reality app that is quick and easy to use and provides customers with intelligent support when shopping.
The realization:
So we developed an IONA indoor navigation app that makes a visit to the store far more interactive. Through smart localization, the app understands where exactly customers are and shows them the fastest way to their preferred product using virtual arrows on the floor.
The result:
The Mediamarkt store thus scores with an interactive customer experience that focuses on both optimal navigation through the store and acceleration of sales processes. Customers thus move more independently through the shelves and experience the future of the retail industry in an entertaining way.
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