The mission:
The Miele Blizzard vacuum cleaner was the global player's first bagless model. Therefore, the company wanted to promote their highlight at the International Consumer Electronics Fair (IFA) with an app that met the high standard of integrated technology and could be used efficiently both for the IFA and afterwards as a product presentation.
The realization:
So we dedicated ourselves to the development of an AR Visualizer App, which works with the simple functionality of a cell phone camera and lets both IFA visitors and the people outside the event become part of the AR spectacle. In this app the virtual AR model can be placed and configured in the real environment. Thanks to the X-Ray function, it is also possible to take a look into the product to understand the integrated technology.
The result:
The Miele Blizzard CX1 AR app is a real all-rounder in terms of product presentation. As an interactive AR experience, Miele was able to use the app to innovatively present both the high-tech inner workings and the unique aesthetics with all their functions. The app was thus not only an absolute highlight at the IFA, but also became a real support in the everyday work of the sales team.
