The mission:
Today, a customer experience can't be individual enough. In the case of Porsche, the requirement was to bring each extravagant model directly to its customers' homes. Individualize, explain and sell cars on the couch, so to speak.
The realisation:
Therefore, we developed a native AR app to place the different car models in the real environment and then individualize them. Paint jobs, the rim shape as well as the interior can thus be modified in 3D and adapted to the respective preferences. The app not only makes it possible to subsequently view the car from all angles, but also to take a virtual test drive or share the experience with the world via an integrated social media function.
The result:
With the AR Visualizer, Porsche now has a digital touchpoint at hand that not only puts the various models in the spotlight, but also brings them directly into customers' living rooms. The app is the intelligent form of customer engagement that happens IN the comfort zone and lets potential buyers view and configure every single detail of the cars even before they buy. The app has been continuously updated with new models and enjoys great popularity.
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