The mission:
The newly hired Porsche employees had no direct experience to the Porsche brand while the established employees wondered what the future would hold. Thus, Porsche requested an easily accessible and highly entertaining digital brand training and onboarding tool about the company’s values.
The realization:
Our approach? A immersive webAR app that works completely online! An AR avatar welcomes the users and navigates through three chapters of the company’s history and future. Together, avatar and users explore the Porsche world, learn about the company’s values in a quiz and even start a virtual test drive. By now, Porsche employees can discover all this and much more easily with their smartphone.
The result:
The innovative Digital Porsche Brand Academy is the new, entertaining type of brand training and onboarding the world has been waiting for. It’s a first-to-market web-app and virtual time travel through a company’s history. As a webAR application the Brand Academy can be easily experienced in the browser and thus, unites all employees around the globe in one app.
