The mission:
The Porsche Mission E was the brand's first all-electric sports car. Such a pioneer of technology naturally called for a forward-looking marketing strategy that would bring the extraordinary vehicle closer to prospective customers. And that was exactly what Porsche expected from us - with the help of AR.
The implementation:
So, we developed a brand experience with which the inspiring concept study would go viral. No need to go outside: The vehicle comes to you with the AR Visualizer app on your smartphone. While complex, technical intricacies were visualized in an easy-to-understand way in Explore-mode, the users could get behind the wheel themselves in AR Drive mode.
The result:
By this, the Mission-E augmented reality app allows fans of the brand to experience the technology of tomorrow today - via a simple download. Porsche thus not only has a unique marketing tool at its fingertips, but also a spectacular customer experience that allows users worldwide to park their virtual dream car right outside their front door.
