The mission:
For the release of its new vacuum cleaner, Vorwerk wanted a product launch of a different kind. Thus, an idea for creative and efficient employee training was needed that would optimize the digital sales process.
The realization:
Therefore, we developed an AR sales aid that brings the product closer to both employees and potential customers. An app recognizes the real product and visualizes an AR version of the vacuum cleaner on the smartphone, which can be analyzed inside and out, including all features. Developed in parallel with the product itself, the application could also be adapted to the wishes and learning behavior of the Vorwerk team.
The result:
The Vorwerk Robot Kobold Demo AR App is remote training and the ideal sales support at the same time. In this way, Vorwerk is able to train its teams quickly and effectively, explain complex features simply and, together with the app, literally 'soak up' even the last doubts of its customers.
